Didactic toys lo learn by playing. The philosophy of Eureka Kids toy stores is: Have fun + Educate + Create + Quality. Always linked to the concepts of social equality, personal ethics and respect for the environment with items that are distinguished by their pedagogical, playful and aesthetic value.  In addition, it collaborates in the development of all kinds of recreational, learning and intelligence activities, and offers a wide range of products, from children’s decoration items to childcare.